For Real Estate professionals learning how to use SEO tactics is one of the most important ways to ensure your online marketing efforts will be as effective as possible.  For real estate marketing online, the number one goal is for your real estate website to appear at the top of the search engines.  When your website dominates these natural (or organic) results, you can know that your work is going to pay off big time!  But keep in mind that a high ranking on Google or any of the other popular search engines is only a part of the goal.  You also need to be sure that people who see your listings are clicking on your website.Your real estate search engine marketing is what will ensure that people will click on your website.  With your real estate marketing, you should be considering not only search engine ranking, but also exactly what will be seen within the search engine results.  It doesn’t take much work, but it is this extra attention to detail that can increase your click-through rate by more than double.Here are the Top 4 Online Real Estate Marketing Tips to Increase Your Rankings and Website Clicks:1.  Page Title:  Your page title should always be unique and incorporate the specific keyword or long-tailed keyword phrase that your website focuses on.  For example:  “Locate Denver Homes with this Free MLS Search”.  The title has a great long-tail keyword, is short and to the point and has a great call to action inviting the user to click and search the MLS listings.2.  Snippet Text/Meta tag Summary: This is the summary that appears below your page title in the search engine.  This part is optional but you can control what appears here if you wish by simply filling out the meta tag description section in your website development.  When the keyword you are going for also appears in this section it will improve your visual ranking as well.3.  Domain Name:  The name you choose for your website is also a key factor for your click-through rates.  Choose something that is related to your area of real estate and relevant to you and your expertise, such as the particular neighborhoods or regions you deal with.  This will improve your credibility with people who view your website link.4.  Page Names:  The specific page names within your website should also be related to and descriptive to what each page is about.  Don’t just say, “Neighborhood #1″, give the actual name of the neighborhood to be more descriptive and official.  This will be helpful to both the search engines and the people viewing your site.With Real Estate marketing online, focusing on these four areas will help to remarkably improve your search engine rankings and clicks.  When you are not only focused on online marketing techniques but also the overall experience of your next client you will be sure to have an increased amount of quality traffic to your website that will enhance your real estate business!

Any savvy traveler knows to use comparison shopping websites to find vacation travel deals. It’s very easy to combine every leg of a journey online these days, without having to hire a travel agent to search for deals on your behalf.You can start the planning process by getting organized. Determine your budget, come up with some dates (the more flexible, the better), and make a list of destinations you would like to consider. Find out when the tourist season is for each of the destinations and look for deals during OFF season, when airfare and hotels will be a lot cheaper.Another way to find vacation travel deals is to wait for last minute discounts to pop up. This can be a great way to save if you are not particularly picky about where and when you are going. Many of the leading travel discount sites offer apps and free newsletters that will alert you of all of the best deals daily, weekly, or monthly. You can also use apps to track plane ticket and hotel prices.Always take advantage of free membership programs, like frequent flyer programs, credit card points, military discounts, student discounts, group discounts, Triple A programs, and so forth. Even if you’re not sure if you qualify for any special discount or reward, it’s still worth looking into.If you want to go on a cruise, check into repositioning cruise offers. Since cruise lines move their ships around different regions during the season, there are short periods of time when they offer discounts to tourists. These are referred to as one-way repositioning cruises, and are significantly less than the regular high-season cruise. The only problem with this type of cruise is that your journey will end at another city from where you started out at – in another region of the country or even continent. Because of this, you will have to make sure the one-way airfare back home is worth the discount of the cruise.Additional Tips for Cheaper Vacation Travel DealsWednesdays are typically the cheapest days to fly domestically, followed by Tuesday. Be on the lookout for popup deals right after midnight on Wednesday mornings and just after 3 PM on Tuesdays.If you will be traveling with family, one of the very first things to look for is a hotel that offers free meals for kids. Also, don’t rent a car right at the airport because airport car rental rates tend to cost a lot more than the rates of off-airport rental offices – even if it’s the same company. Book your room at a hotel that is easy to get to from the airport. Some even offer free shuttles back and forth.When shopping online for vacation travel deals, carefully read over the details so you’ll know exactly what the price covers.You’ll be guaranteed to save on your next trip by booking online. Discounts on cruises, all inclusive packages, airfare, entertainment, and other travel related expenses are frequently popping up. It’s easy to get access to the best vacation travel deals.