Post about "Marketing"

Digital Marketing – The Need For Digital Marketing – Avoiding Bad Companies

Digital marketing in context

There are 1.5 billion internet users worldwide, and in the UK alone over 884 million minutes are spent online. Internet sales account for £36 billion per year – Brits spend £71 per month on average on online goods and services (reference: see below). It is obvious that a digital presence has now become mandatory as opposed to just desirable. But it can be said that to be absent from Google is to be absent from the internet. I would further this by suggesting that to be absent from the first page of Google is to be absent from the internet. Enter digital marketing.

Competition on the internet is fierce. Inadequate digital marketing means low search ranking, poor brand exposure and ultimately loss of lucrative revenue streams.

What should I look for in an online marketing company?

If you have an interest in your company succeeding online, achieving a page-1 rank on Google is of the highest concern. There are no secrets – Many companies will try to convince you into thinking that search engine optimisation (SEO) is niche and dodgy and only they have the knowledge of ‘advanced’ link building strategies, etc, etc. These are tactics used to gain dishonest sales.

An honest and professional digital marketing agency will provide accountability and transparency to its services. Vague weekly reports are not enough. Some sort of regular precise update with current progress, assuring clients that goals are being met, is obligatory. In addition, objectives are agreed during several initial meetings, ensuring both parties are happy and confident in the campaign’s direction.

An online marketing agency is not the same as a web designer who provides generic SEO!

What benefits are there in hiring a digital marketing agency?

A good agency will maximise the impact of your online marketing to get the best return on your investment. After initial meetings, they should get on with their job and leave you to do what you do best – run your business! Most importantly, the solution should be tailored to your needs and objectives, amplifying the power of your marketing campaign just like the generic solutions won’t!

Real Estate Marketing Online – Top 4 Online Real Estate Marketing Tips

For Real Estate professionals learning how to use SEO tactics is one of the most important ways to ensure your online marketing efforts will be as effective as possible.  For real estate marketing online, the number one goal is for your real estate website to appear at the top of the search engines.  When your website dominates these natural (or organic) results, you can know that your work is going to pay off big time!  But keep in mind that a high ranking on Google or any of the other popular search engines is only a part of the goal.  You also need to be sure that people who see your listings are clicking on your website.Your real estate search engine marketing is what will ensure that people will click on your website.  With your real estate marketing, you should be considering not only search engine ranking, but also exactly what will be seen within the search engine results.  It doesn’t take much work, but it is this extra attention to detail that can increase your click-through rate by more than double.Here are the Top 4 Online Real Estate Marketing Tips to Increase Your Rankings and Website Clicks:1.  Page Title:  Your page title should always be unique and incorporate the specific keyword or long-tailed keyword phrase that your website focuses on.  For example:  “Locate Denver Homes with this Free MLS Search”.  The title has a great long-tail keyword, is short and to the point and has a great call to action inviting the user to click and search the MLS listings.2.  Snippet Text/Meta tag Summary: This is the summary that appears below your page title in the search engine.  This part is optional but you can control what appears here if you wish by simply filling out the meta tag description section in your website development.  When the keyword you are going for also appears in this section it will improve your visual ranking as well.3.  Domain Name:  The name you choose for your website is also a key factor for your click-through rates.  Choose something that is related to your area of real estate and relevant to you and your expertise, such as the particular neighborhoods or regions you deal with.  This will improve your credibility with people who view your website link.4.  Page Names:  The specific page names within your website should also be related to and descriptive to what each page is about.  Don’t just say, “Neighborhood #1″, give the actual name of the neighborhood to be more descriptive and official.  This will be helpful to both the search engines and the people viewing your site.With Real Estate marketing online, focusing on these four areas will help to remarkably improve your search engine rankings and clicks.  When you are not only focused on online marketing techniques but also the overall experience of your next client you will be sure to have an increased amount of quality traffic to your website that will enhance your real estate business!